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Yeah, that's the exact same blocker. A quick tip: Microsoft's official PC Health Check app will give you the specific reason, but for that CPU, it's definitely the lack of TPM 2.0 support.

You could also try a different USB cable, as sometimes the one included only handles power and not data transfer.

+1 Agreed. Also, if your board doesn't have a dedicated TPM module, look for a setting called "Intel Platform Trust Technology" or "AMD fTPM" in the BIOS—that's the software version you need to enable.

This. Yeah, and if you really want to try 11, there are unofficial workarounds, but sticking with 10 is definitely the simpler, safer bet.